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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer

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ConditionGood
Book TitleHandbook of Marketing Scales: Multi-Item Measures for Marketing a
Publication Date1999-11-12
Edition Number2
Pages552
ISBN9780761910008
Subject AreaBusiness & Economics
Publication NameHandbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
PublisherSAGE Publications, Incorporated
Item Length11 in
SubjectConsumer Behavior, Marketing / Research
Publication Year1999
SeriesAssociation for Consumer Research Ser.
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorWilliam O. Bearden, Richard G. Netemeyer
Item Weight63.1 Oz
Item Width8.5 in
Number of Pages552 Pages

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