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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Bearden, William O.; Netemeyer, Richard G.; Mobley, Mary F. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less
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Item | 146211032679![]() |
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thrift.books ( 3750426 ⭐ ) 99.0% Location: Aurora, US, Illinois Accept Payments With , |
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Condition | Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less |
Condition | Like New |
Binding | Hardcover |
Weight | 3 lbs |
Product Group | Book |
IsTextBook | Yes |
ISBN | 9780803951556 |
Publication Year | 1993 |
Series | Association for Consumer Research Ser. |
Type | Textbook |
Format | Hardcover |
Language | English |
Subject Area | Business & Economics |
Publication Name | Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research |
Author | Mary F. Mobley, William O. Bearden, Richard G. Netemeyer |
Publisher | SAGE Publications, Incorporated |
Subject | Marketing / General, Consumer Behavior, Marketing / Research |
Item Weight | 48.1 Oz |
Number of Pages | 365 Pages |
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