Handbook of Culture and Consumer Behavior by Sharon Ng (English) Paperback Book

The Nile on eBay   Handbook of Culture and Consumer Behavior by Sharon Ng, Angela Y. Lee

In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not besustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase.Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that accountfor these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions forfuture research.

Author Biography

Sharon Ng is Associate Professor of Marketing in Nanyang Business School at Nayang Technological University (NTU) and a fellow in the Institute on Asian Consumer Insights. She received her PhD from the University of Minnesota and has published in the top marketing journals, such as the Journal of Marketing Research and Journal of Consumer Research. Her research focuses on culture, branding, and sustainability issues. She was named the 2009 MSIYoung Scholar by the Marketing Science Institute and was also awarded the Nanyang Excellence in Teaching Award in 2009 and Researcher of the Division Award in 2006, 2008, and 2010 by NTU. She sits on the editorial board ofthe Australasian Marketing Journal and reviews regularly for the top marketing and psychology journals.Angela Y. Lee is a consumer psychologist and the Mechthild Esser Nemmers Professor of Marketing at the Kellogg School of Management at Northwestern University. Her expertise is in consumer learning, emotions, and goals, and her research focuses on the conscious and nonconscious influences of memory, consumer motivation, and cross-cultural consumer psychology. Her publications appear in leading journals in marketing as well as in psychology, and she is the coeditor of Kellogg on China(Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paperon international and intercultural relations. She was formerly the president of the Association for Consumer Research and currently serves on the board of the American Marketing Association as well as on the editorial boards of the Journal of Consumer Research and the Journal of Marketing Research.

Table of Contents

Chapter 1: History of Culture and Consumer Behavior and Future Research DirectionsSharon Ng and Angela Y. LeePart I: Worldview, Knowledge Structure, and EmotionChapter 2: Cultural Worldview and CognitionVirginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. JacobsonChapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer BehaviorRobert S. Wyer, Jr.Chapter 4: Consumer Behavior, Culture, and EmotionJeanne L. Tsai, Louise Chim, and Tamara SimsChapter 5: Categories of Cultural VariationsSharon Shavitt and Minkyung KooPart II: Attitudes, Persuasion, and Response BiasesChapter 6: Culture and PersuasionNidhi AgrawalChapter 7: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable GivingAngela Y. Lee and Tonya Williams BradfordChapter 8: Response Biases in Cross-Cultural MeasurementHans Baumgartner and Bert WeijtersPart III: Branding and Brand RelationshipsChapter 9: Culture, Emotions, and Nation EquityCathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant SaxenaChapter 10: Globalization and Exclusionary Responses to Foreign BrandsDongmei Li, Robert Kreuzbauer, and Chi-yue ChiuChapter 11: Culture and BrandingSharon Ng, Rohini Ahluwalia, and Michael J. HoustonChapter 12: Culture and Brand RelationshipsZeynep Gürhan-Canli and Gülen Sarial-AbiChapter 13: Culture and Brand IconicityCarlos J. Torelli and Shirley Y. Y. ChengPart IV: Culture and ConsumptionChapter 14: Culture and MaterialismRussell BelkChapter 15: Culture, Self-Regulation, and Impulsive ConsumptionAkshay Rao

Promotional

In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology.

Long Description

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not besustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations,emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum forresearchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Feature

Selling point: Consolidates the major findings in culture and consumer psychology.Selling point: Traces the historical development of culture research in consumer psychology.Selling point: Documents the effects of cultural variations on consumer behavior, including brand evaluation, materialism, and impulsive consumption.

Details ISBN0199388520 Pages 368 ISBN-10 0199388520 ISBN-13 9780199388523 Format Paperback Year 2015 Language English Media Book Edited by Angela Y. Lee Illustrations Yes Author Angela Y. Lee Short Title HB OF CULTURE & CONSUMER BEHAV Position Mechthild Esser Nemmers Professor of Marketing Place of Publication New York Country of Publication United States Publisher Oxford University Press Inc Affiliation Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University Publication Date 2015-05-14 UK Release Date 2015-05-14 AU Release Date 2015-05-14 NZ Release Date 2015-05-14 US Release Date 2015-05-14 Series Frontiers in Culture and Psychology Imprint Oxford University Press Inc Alternative 9780199388516 DEWEY 658.8342 Audience Postgraduate, Research & Scholarly We've got this

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