Culture and Consumer Behavior by Dongmei Li (English) Paperback Book

The Nile on eBay   Culture and Consumer Behavior by Dongmei Li, Luluo Peng, Siqing Peng, Chi-yue Chiu, Letty Y.-Y. Kwan

Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analysing how culture affects consumer behaviours, and provide seven steps for understanding the influence of culture on consumer behaviours.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors.The 7 steps are as follows:1. Identify the key components of culture.2. Find out and describe the major clusters of countries or regions based on their similarities and differences in consumption behaviors.3. Relate similarities and differences in consumption behaviors to key components of culture.4. Develop and test specific hypotheses regarding the joint effects of different components of culture on consumption behaviors.5. Track the changes in consumption behavior within a country in response to social and economic development.6. Formulate and test specific hypotheses regarding the joint effects of different components of culture on changes in consumer behaviors within a country.7. Conduct experimental studies to understand when consumers will follow cultural norms and when they will not.Culture and Consumer Behavior demonstrates the value of this approach by using it to model tourist consumption, combining business analytic and experimental methods. The authors go on the conclude that the full implications of this way of thinking about culture for marketing remain to be exploited in future research, and present suggestions for developing more dynamic theories of culture and consumer behaviors.

Author Biography

Chi-yue Chiu is a Full Professor of Management and Marketing at Nanyang Technological University, Singapore. He was a Professor of Psychology at the University of Illinois before joining Nanyang Technological University in 2008. His current research focuses on the social, cognitive, and motivational processes that mediate the construction and evolution of social consensus and on the dynamic interactions of cultural identification and cultural knowledge traditions. He has published nine books, more than 120 refereed journal articles and more than fifty book chapters. He received the Misumi Awar

Table of Contents

1. The Importance of Cultural Literacy in Marketing 2. What Is Culture? 3. Cultural Variations in Consumption Patterns 4. Size Matters! Ecology, Culture and Consumption 5. Within-Cultural Variations 6. When Do Consumers Behave Culturally? 7. Conclusions and Future Directions

Details ISBN1601988249 Year 2014 ISBN-10 1601988249 ISBN-13 9781601988249 Format Paperback Short Title CULTURE & CONSUMER BEHAVIOR Language English Media Book Illustrations Yes Author Letty Y.-Y. Kwan Imprint now publishers Inc Place of Publication Hanover Country of Publication United States Pages 86 Qualifications Ph.D. DOI 10.1561/1700000032 Publication Date 2014-04-10 AU Release Date 2014-04-10 NZ Release Date 2014-04-10 US Release Date 2014-04-10 UK Release Date 2014-04-10 Publisher now publishers Inc Series Foundations and Trends® in Marketing Alternative 9781601988256 DEWEY 658.8342 Audience Professional & Vocational We've got this

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