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Handbook of Marketing Scales : Multi-Item Measures for Marketing

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ConditionFormer library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. 100% Money-Back Guarantee.
ConditionVery Good
FeaturesEX-LIBRARY
Book TitleHandbook of Marketing Scales : Multi-Item Measures for Marketing
ISBN9780761910008
Subject AreaBusiness & Economics
Publication NameHandbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
PublisherSAGE Publications, Incorporated
Item Length11 in
SubjectConsumer Behavior, Marketing / Research
Publication Year1999
SeriesAssociation for Consumer Research Ser.
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorWilliam O. Bearden, Richard G. Netemeyer
Item Weight63.1 Oz
Item Width8.5 in
Number of Pages552 Pages

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