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Handbook of Marketing Scales : Multi-Item Measures for Marketing
Book
8.51$ Buy It Now
| Item | 226346912311 |
|---|---|
| Seller |
betterworldbooks ( 2677901 ⭐ ) 98.8% Location: Mishawaka, US, Indiana Accept Payments With , |
| Shipping | See shipping cost, Ships to Worldwide, ... |
| Guarantee | eBay Money Back Guarantee |
| Condition | Used book that is in clean, average condition without any missing pages. 100% Money-Back Guarantee. |
| Condition | Good |
| Book Title | Handbook of Marketing Scales : Multi-Item Measures for Marketing |
| ISBN | 9780803951556 |
| Publication Year | 1993 |
| Series | Association for Consumer Research Ser. |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Subject Area | Business & Economics |
| Publication Name | Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research |
| Author | Mary F. Mobley, William O. Bearden, Richard G. Netemeyer |
| Publisher | SAGE Publications, Incorporated |
| Subject | Marketing / General, Consumer Behavior, Marketing / Research |
| Item Weight | 48.1 Oz |
| Number of Pages | 365 Pages |
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