Handbook of Research on Integrating Social Media into Strategic Marketing

Item	375645800711
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EAN	9781466683532
UPC	9781466683532
ISBN	9781466683532
Book Title	Handbook of Research on Integrating Social Media i
Item Length	27.9 cm
Item Weight	1.47 kg

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today's marketing environments.

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