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Social Media Marketing: A Strategic Approach book

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Item	226178153232
Seller	tweetsterlm ( 7 ⭐ ) 100.0% Location: Aliso Viejo, US, California Accept Payments With ,
Shipping	See shipping cost, Ships to United States, ...
Guarantee	eBay Money Back Guarantee
Condition	Like New
Features	Revised
Format	Trade Paperback
Item Width	8.5 in
Number of Pages	352 Pages
Unit Type	lb
Item Length	10.8 in
Item Height	0.6 in
Subject	Marketing / General, Commerce, General
Country/Region of Manufacture	United States
Educational Level	Adult & Further Education
Language	English
Publication Year	2022
Publication Name	Social Media Marketing : a Strategic Approach
Item Weight	27.2 Oz
Subject Area	Social Media Marketing, Business Marketing
Author	Donald I. Barker, Debra Zahay, Janna Parker, Melissa Barker, Mary Lou Roberts
Unit Quantity	1
Publisher	Cengage Learning
Type	Textbook

Social Media Marketing: A Strategic Approach, 3rd Edition.Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.Perfect condition. Hardly used.