Social Media Marketing : A Strategic Approach by Mary Lou Roberts, Melissa...

This comprehensive textbook on social media marketing is a must-have for any student or professional interested in the subject. Written by a team of experts, including Donald I. Barker, Debra Zahay, Janna Parker, Mary Lou Roberts, and Melissa Barker, this revised edition is packed with valuable insights and practical strategies for succeeding in the digital age.With 352 pages of concise content, this trade paperback book covers a wide range of topics, including marketing strategies, social media platforms, and digital advertising. The book is published by Cengage Learning and measures 10.8 inches in length, 8.5 inches in width, and 0.6 inches in height. It is written in English and has a publication year of 2022.This textbook is perfect for anyone looking to enhance their knowledge of social media marketing and develop practical skills in the field. Whether you are a student, a marketer, or a small business owner, this book is an invaluable resource for understanding the complexities of social media and how to use it to your advantage.