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Social Media Marketing: A Strategic Approach - 3rd Edition - Zahay - 1 Day Ship

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Item	126679013383
Seller	cardboardcrowntcg ( 1473 ⭐ ) 99.1% Location: Douglasville, US, Georgia Accept Payments With ,
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Condition	Condition of textbook is authentic, acceptable with wear to cover. Clean pages, no marks or writing
Condition	Acceptable
ISBN	9780357516188
Subject Area	Business & Economics
Publication Name	Social Media Marketing : a Strategic Approach
Publisher	Cengage Learning
Item Length	10.8 in
Subject	Marketing / General, General, Commerce
Publication Year	2022
Type	Textbook
Format	Trade Paperback
Language	English
Item Height	0.6 in
Author	Donald I. Barker, Debra Zahay, Janna Parker, Mary Lou Roberts, Melissa Barker
Features	Revised
Item Weight	27.2 Oz
Item Width	8.5 in
Number of Pages	352 Pages

Social Media Marketing: A Strategic Approach - 3rd Edition - Zahay - 1 Day ShipCondition of textbook is authentic, acceptable with wear to cover. Clean pages, no marks or writingShips USPS Ground for Free within 24 Hours GuaranteedLearn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.