Handbook of Research on Marketing and Corporate Social Responsibility, Paperb...

Handbook of Research on Marketing and Corporate Social Responsibility, Paperback by Hill, Ronald Paul; Langan, Ryan, ISBN 1785368664, ISBN-13 9781785368660, Brand New, Free P&P in the UK The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.

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Handbook of Research on Marketing and Corporate Social Responsibility, Paperback by Hill, Ronald Paul; Langan, Ryan, ISBN 1785368664, ISBN-13 9781785368660, Brand New, Free P&P in the UKThe strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.

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