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Psychology of the Asian Consumer, Paperback by Schmitt, Bernd (EDT); Lee, Leo...

Psychology of the Asian Consumer, Paperback by Schmitt, Bernd (EDT); Lee, Leonard (EDT), ISBN 0765646471, ISBN-13 9780765646477, Like New Used, Free shipping in the US The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.

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ConditionLike New
Book TitlePsychology of the Asian Consumer
ISBN9780765646477
Subject AreaBusiness & Economics
Publication NamePsychology of the Asian Consumer
PublisherRoutledge
Item Length9 in
SubjectMarketing / General, Consumer Behavior, International / Marketing, Marketing / Research
Publication Year2014
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.4 in
AuthorLeonard Lee
Item Weight8.8 Oz
Item Width6.2 in
Number of Pages176 Pages

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