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Handbook of Research Methods in Consumer Psychology, Paperback by Kardes, Fra...

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Item	364800942273
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Condition	Brand New
Book Title	Handbook of Research Methods in Consumer Psychology
ISBN	9780815352983
Subject Area	Psychology, Business & Economics
Publication Name	Handbook of Research Methods in Consumer Psychology
Publisher	Routledge
Item Length	10 in
Subject	Consumer Behavior, Applied Psychology
Publication Year	2019
Type	Textbook
Format	Trade Paperback
Language	English
Item Height	1.2 in
Author	Paul P. Herr
Item Weight	32.4 Oz
Item Width	7 in
Number of Pages	528 Pages

Handbook of Research Methods in Consumer Psychology, Paperback by Kardes, Frank R. (EDT); Herr, Paul P. (EDT); Schwarz, Nobert (EDT), ISBN 0815352980, ISBN-13 9780815352983, Brand New, Free shipping in the US

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions.

Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. Th is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research.

The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

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