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Handbook of Research on Ethnic and Intra-cultural Marketing, Hardcover by Bro...

Featuring multidisciplinary research which builds towards a more vibrant ethnic and sub-cultural marketing literature, this compelling Handbook will inform and inspire the work of current and future marketing scholars.

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ConditionLike New
Book TitleHandbook of Research on Ethnic and Intra-cultural Marketing
ISBN9781800880047
Subject AreaBusiness & Economics
Publication NameHandbook of Research on Ethnic and Intra-Cultural Marketing
PublisherElgar Publishing, Incorporated, Edward
Item Length9.8 in
SubjectMarketing / General, Référence, International / Marketing, Commerce
Publication Year2022
SeriesResearch Handbooks in Business and Management Ser.
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height0.7 in
AuthorCamille P. Schuster
Item Weight20.7 Oz
Item Width6.7 in
Number of Pages246 Pages

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