Handbook on Cross-Cultural Marketing (Research Handbooks in Business and

In addition, contributors present new paradigms for future research.

Item	176684729371
Seller	loveourprices2 ( 102389 ⭐ ) 96.7% Location: Gloucester, GB Accept Payments With ,
Shipping	See shipping cost, Ships to United Kingdom, ...
Guarantee	eBay Money Back Guarantee
Condition	Brand New
EAN	9781788978538
UPC	9781788978538
ISBN	9781788978538
Book Title	Handbook on Cross-Cultural Marketing (Research Han
Item Length	24.4 cm
Item Weight	0.61 kg

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international.

Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world.

This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.

People who viewed this item also viewed

Handbook On Ethics And Marketing (Research Handbooks In Business And • 248.67$

Handbook on Cross-Cultural Marketing (Research Handbooks in Business and

People who viewed this item also viewed

Handbook on Ethics and Marketing (Research Handbooks in Business and

Handbook of Business-to-Business Marketing (Research Handbooks in Business and

Handbook on Place Branding and Marketing (Research Handbooks in Business and

Handbook of Pricing Research in Marketing (Research Handbooks in Business and

Handbook of Business-to-Business Marketing (Research Handbooks in Business and M

Research Handbook on Export Marketing (Research Handbooks in Business and

Research Handbook on Export Marketing (Research Handbooks in Business and

Handbook on the Experience Economy (Research Handbooks in Business and

Handbook of Research on Gender and Marketing (Research Handbooks in Business

Handbook of Research on Sustainable Careers (Research Handbooks in Business and

Handbook on Research in Relationship Marketing (Research Handbooks in Business

Research Handbook on Luxury Branding (Research Handbooks in Business and

Handbook of Research on Managing Managers (Research Handbooks in Business and

Acceptable, Handbook of Islamic Marketing (Research Handbooks in Business and Ma

Handbook of Research on Customer Loyalty (Research Handbooks in Business and Man

Handbook on Cross-Cultural Marketing, , Hardback

Handbook of Research on Gender and Leadership (Research Handbooks in Business an

Handbook of Research on Gender and Leadership (Research Handbooks in Business an

Research Handbook on Organizational Resilience (Research Handbooks in Business a

Handbook on Cross-Cultural Marketing, 2020 Hardback Book, 9781788978538

Handbook on the Experience Economy (Research Handbooks in Business and Manageme

Handbook on Cross-Cultural Marketing - 9781788978538

Research Handbook on Digital Strategy (Research Handbooks in Business and Manage

Research Handbook on Digital Strategy (Research Handbooks in Business and Manage

Handbook on Cross-Cultural Marketing, Hardcover by Brodowsky, Glen H. (EDT); ...

Handbook on Cross-Cultural Marketing, Hardcover by Brodowsky, Glen H. (EDT); ...

Handbook of Research on Ethnic and Intra-cultural Marketing (Research Handbooks

Research Handbook of Marketing in Emerging Economies (Research Handbooks in

Handbook of Research on Family Business, Second Edition (Research Handbooks in

Handbook of Research on Business Angels (Handbooks in Venture Capital series)

Explore more options