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Handbook of Research on Customer Equity in Marketing, Hardcover by Kumar, V. ...
Handbook of Research on Customer Equity in Marketing, Hardcover by Kumar, V. (EDT); Shah, Denish (EDT), ISBN 1781004978, ISBN-13 9781781004975, Brand New, Free P&P in the UK "Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizingfirm performance. Drawing upon the wisdom of a global pool of leading scholars, th serves as a comprehensive and authoritative guide on customer lifetime value and customer equity for marketing researchers, practitioners, and students worldwide"--Provided by publisher.
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superbookdeals1 ( 74860 ⭐ ) 96.0% Location: Castle Donington, GB Accept Payments With , |
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| Condition | Brand New |
| Book Title | Handbook of Research on Customer Equity in Marketing |
| ISBN | 9781781004975 |
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