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Handbook of Research on Customer Equity in Marketing by V. Kumar: New

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ConditionBrand New
Book TitleHandbook of Research on Customer Equity in Marketing
Publication Date2015-01-30
ISBN9781781004975
Subject AreaLaw, Business & Economics
Publication NameHandbook of Research on Customer Equity in Marketing
PublisherElgar Publishing, Incorporated, Edward
Item Length9.4 in
SubjectConsumer Behavior, Référence, Estates & Trusts, Marketing / Research
Publication Year2015
SeriesResearch Handbooks in Business and Management Ser.
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1.3 in
AuthorDenish Shah
Item Weight31.3 Oz
Item Width6.5 in
Number of Pages520 Pages

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