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Social Media Strategy : Marketing, Advertising, and Public Relations in the C...

Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution, Paperback by Quesenberry, Keith A., ISBN 1538101351, ISBN-13 9781538101353, Brand New, Free shipping in the US Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

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ConditionBrand New
Book TitleSocial Media Strategy : Marketing, Advertising, and Public Relati
ISBN9781538101353
Subject AreaComputers, Language Arts & Disciplines, Business & Economics
Publication NameSocial Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
PublisherRowman & Littlefield Publishers, Incorporated
Item Length10 in
SubjectMarketing / General, Communication Studies, Web / Social Media, E-Commerce / Internet Marketing
Publication Year2018
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.5 in
AuthorKeith A. Quesenberry
FeaturesRevised
Item Weight20.5 Oz
Item Width6.9 in
Number of Pages376 Pages

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