Social Media Marketing : A Strategic Approach, Paperback by Barker, Melissa S...

Social Media Marketing : A Strategic Approach, Paperback by Barker, Melissa S.; Barker, Donald I.; Bormann, Nicolas F.; Roberts, Mary Lou; Zahay, Debra, ISBN 1305502752, ISBN-13 9781305502758, Brand New, Free shipping in the USDetailing an eight-step planning cycle that helps ensure the development of an effective social media marketing plan, this textbook provides a model that incorporates the conceptual foundation and practice techniques needed for creating a plan, including a framework for developing a personal brand (with discussion of the topic in each chapter in this edition). It describes each step in the plan (listening, setting goals, defining strategies, identifying the target audience, selecting tools, selecting platforms and channels, implementing the plan, monitoring, and tuning the elements of the plan); specific marketing strategies using online platforms and the mobile web, including social networking sites, microblogging, content creation and sharing, video marketing, marketing on photo sharing sites, discussion, news, social bookmarking, Q&A sites, content marketing, and mobile marketing on social networks; and monitoring and measuring progress toward social media objectives and demonstrating return on investment. Annotation ©2017 Ringgold, Inc., Portland, OR ()