The Nile on eBay FREE SHIPPING UK WIDE Research Handbook on Luxury Branding by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field.
FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound changes that are affecting the luxury industry, and that will continue to shape its future. Chapters consider the socioeconomic, psychological, technological and political shifts in consumers' desires, practices and purchases of luxury products, taking a multi-method, cross-disciplinary approach that offers both offers concrete research avenues and outlines future management challenges. This comprehensive Handbook will be critical reading for students of marketing, branding and advertising looking for an overview of the field of luxury branding research, as well as proving useful to scholars both as a reference tool and to help generate their own research ideas. It will also provide practical guidance to managers of luxury brands. Contributors include: F. Bardhi, A. Basu Monga, L.S. Beitelspacher, R. Belk, S. Crener, S. Czellar, D. Dahlhoff, D. Dubois, G.M. Eckhardt, D. Goor, D. Grewal, H. Hagtvedt, K. Hung, A. Keinan, R.V. Kozinets, G. Laurent, L. Malär, F. Morhart, M. Pandelaere, V.M. Patrick, A.L. Roggeveen, E. Samsioe, B. Schmitt, E. Schweiger, L.J. Shrum, A.T. Stephen, D.K. Tse, L.M. Visconti, Y. Wang, K. Wilcox, J.L. Zaichkowsky, J. Zhang
Author Biography
Edited by Felicitas Morhart, Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland, Keith Wilcox, Professor of Marketing and Macy's Foundation Professor, Mays Business School, Texas A&M University, US and Sandor Czellar, Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland
Table of Contents
Contents:Foreword xviiiSandor Czellar, David Dubois and Gilles LaurentList of abbreviations xxxiPART I EVOLVING NATURE OF LUXURY1 The changing notions of materialism and status in anincreasingly dematerialized world 2Russell Belk2 Liquid luxury 22Fleura Bardhi, Giana M. Eckhardt and Emma SamsioePART II LUXURY CONSUMPTION FUNCTIONS3 Evolutionary function of luxury consumption 44Yajin Wang4 Fulfilling identity motives through luxury consumption 57Mario Pandelaere and L.J. Shrum5 Fulfilling social needs through luxury consumption 75David DuboisPART III LUXURY BRAND MANAGEMENT6 Luxury brand consumption in emerging economies: review andimplications 93Kineta Hung and David K. Tse7 Building and growing luxury brands: strategies for pursuinggrowth while maintaining brand coherence 117Vanessa M. Patrick and Alokparna (Sonia) Basu Monga8 Pricing luxury goods: more art than science 138Denise Dahlhoff and Z. John Zhang9 Managing the luxury shopping experience: implications forretail channels 150Elisa Schweiger, Dhruv Grewal, Anne L. Roggeveen and LaurenSkinner BeitelspacherPART IV LUXURY BRAND CULTURE10 Art and aesthetics 171Henrik Hagtvedt11 Authenticity in luxury branding 190Felicitas Morhart and Lucia Malär12 Sensuality and experience 208Bernd SchmittPART V LUXURY BRAND COMMUNICATION13 Communicating luxury brands through stories 225Luca M. Visconti14 Social media and luxury 248Andrew T. StephenPART VI MORALITY ISSUES OF LUXURY15 The evolution of counterfeit luxury consumption 265Keith Wilcox and Judith Lynne Zaichkowsky16 #Luxe: influencers, selfies, and the marketizing of morality 282Robert V. Kozinets17 Luxury and environmental responsibility 300Anat Keinan, Sandrine Crener and Dafna GoorIndex 323
Review
'Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-branding and the aestheticization of desire. As a result, luxury branding is now studied by researchers from around the world and different angles. It is high time that a handbook brought these researchers together, summarized current research and paved the way for future research. Well done!'--Jean-Noël Kapferer, INSEEC U. Luxury Research Center, France
Review Quote
'Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self branding and the aestheticization of desire. As a result, luxury branding is now studied by researchers from around the world and different angles. It is high time that a Handbook brought these researchers together, summarized current research and paved the way for future research. Well done!'
Details ISBN1786436345 Language English Year 2020 ISBN-10 1786436345 ISBN-13 9781786436344 Format Hardcover Pages 368 Publisher Edward Elgar Publishing Ltd Series Research Handbooks in Business and Management series Publication Date 2020-04-02 Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom AU Release Date 2020-04-02 NZ Release Date 2020-04-02 UK Release Date 2020-04-02 Author Sandor Czellar Edited by Sandor Czellar DEWEY 658.827 Audience Professional & Vocational We've got this
At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!
30 DAY RETURN POLICY
No questions asked, 30 day returns!
FREE DELIVERY
No matter where you are in the UK, delivery is free.
SECURE PAYMENT
Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:161763276;
Your request is processing... Please Wait