Handbook of Research on Retailing by Katrijn Gielens (English) Hardcover Book

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Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer –- even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future.This book''s future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.Contributors include: A. Alptekinoglu, Z. Bei, R. Bolton, E. Breugelmans, B.J. Bronnenberg, K. Campo, A. Chernev, M. Dekimpe, E. Fox, Á. Garrido-Morgado, D.K. Gauri, K. Gedenk, I. Geyskens, K. Gielens, E. Gijsbrechts, Ó. González-Benito, D. Grewal, R. Hamilton, R. Janakiraman, O. Kamran-Disfani, A.R. Koschmann, P. Linzbach, M.K. Mantrala, M. Martos-Parta, J. Parker, J.A. Petersen, B. Ratchford, W. Reinartz, R. Rishika, A. Roggeveen, R. Sethuraman, V. Shankar, J.B. Steenkamp, M. Vanhuele

Author Biography

Edited by Katrijn Gielens, Kenan-Flagler Business School, University of North Carolina, US and Els Gijsbrechts, Tilburg School of Economics and Management, Tilburg University, the Netherlands

Table of Contents

Contents:IntroductionPART I THE CHANGING RETAILSCAPE1. Retailing and Consumer Demand for ConvenienceBart J. Bronnenberg2. Brands and Retailers under Attack from Hard DiscountersJan-Benedict E.M. SteenkampPART II PRICE AND PROMOTION3. How Well Do Consumers Know Prices?Marc Vanhuele4. Retailer PromotionsKaren Gedenk5. Emerging Retailer Pricing Trends and PracticesRuth N. Bolton and Venkatesh Shankar6. Price Image in Retail ManagementAlexander Chernev and Ryan HamiltonPART III PRODUCT AND ASSORTMENT7. Choosing to Choose: The Dynamics of Store, Product and Consumption ChoicesEdward J. Fox8. Consumer Preference Distributions and Corresponding Store Brand Strategies: A CompilationRaj Sethuraman9. Product UnavailabilityEls Breugelmans, Els Gijsbrechts and Katia Campo10. Managing Product Returns in RetailingJ. Andrew Petersen and Aydn AlptekinoluPART IV IN STORE MARKETING11. In-store Marketing: Existing and Emerging ElementsAnne L. Roggeveen and Dhruv Grewal12. Shelf Layout and Consumer PreferencesJeffrey R. Parker and Anthony R. KoschmannPART V CUSTOMER ENGAGEMENT13. Social Media and Retailing: A Review and Directions for Future ResearchRishika Rishika and Ramkumar Janakiraman14. Customer Loyalty and Reward Programs in Retail in the Digital AgeWerner Reinartz and Peter LinzbachPART VI STRATEGIC DECISIONS IN RETAILING15. Retail Store Format DecisionsÓscar González-Benito, Mercedes Martos-Partal and Ávaro Garrido-Morgado16. Retail Entry and ExitZhiling Bei, Katrijn Gielens and Marnik G. Dekimpe17. Retail ProductivityBrian Ratchford and Dinesh K. GauriPART VII MANUFACTURER-RETAILER INTERFACE18. Retailer Power in the Grocery IndustryInge Geyskens19. Category Management and CaptainsMurali K. Mantrala and Omid Kamran-DisfaniIndex

Review

'Evidence and research based, [this book will] generate managerially relevant insights that are valuable for both manufacturers and retailers.'--Nirmalya Kumar, Singapore Management University and INSEAD Emerging Markets Institute'The Handbook of Research on Retailing is an important addition to the burgeoining literature on retailing. The editors, themselves leading academics in this area, have collected an impressive array of expert authors and relevant topics. I was especially impressed with the wide range of coverage in the book, from the strategic (e.g. market entry and exit decisions) to the tactical (e.g. product assortment decisions). The book also offers valuable insights and advice on the major shifts in the retailing landscape due to the digital marketing revolution. I highly recommend this work for researchers and practitioners in retailing alike.'--Dominique M. Hanssens, University of California, Los Angeles, Anderson School of Management, US

Review Quote

'The Handbook of Research on Retailing is an important addition to the burgeoning literature on retailing. The editors, themselves leading academics in this area, have collected an impressive array of expert authors and relevant topics. I was especially impressed with the wide range of coverage in the book, from the strategic (e.g. market entry and exit decisions) to the tactical (e.g. product assortment decisions). The book also offers valuable insights and advice on the major shifts in the retailing landscape due to the digital marketing revolution. I highly recommend this work for researchers and practitioners in retailing alike.'

Details ISBN1786430274 Pages 480 Language English Year 2018 ISBN-10 1786430274 ISBN-13 9781786430274 Format Hardcover Publication Date 2018-08-31 DEWEY 658.87 Publisher Edward Elgar Publishing Ltd Series Research Handbooks in Business and Management series Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom AU Release Date 2018-08-31 NZ Release Date 2018-08-31 UK Release Date 2018-08-31 Author Els Gijsbrechts Edited by Els Gijsbrechts Audience Professional & Vocational We've got this

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