Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Comm

The Nile on eBay   Public Relations and the Social Web by Rob Brown

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

Notes

Tactics for exploiting sites such as Facebook and YouTube for PR purposes.

Back Cover

[!front cover!] Public Relations and the Social Web How to use social media and web 2.0 in communications Rob Brown [!insert KP logo!] [!spine!] Public Relations and the Social Web Rob Brown [!insert KP logo!] [!back cover!] The world of communications is changing beyond recognition. New social networks are revolutionizing how we communicate, challenging our traditional models of dialogue. Those seeking to

Author Biography

Rob Brown graduated from York University and spent a year in radio before joining Staniforth as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, Peugeot and the NHS. In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director.

Table of Contents

Chapter - 01: Something has happened to communications;Chapter - 02: The implications for communicators;Chapter - 03: The lunatics have taken over the asylum;Chapter - 04: The new channels;Chapter - 05: Digital PR and search engine optimization;Chapter - 06: The power of the new media;Chapter - 07: The new ethics;Chapter - 08: The blurring of channels;Chapter - 09: The battle for influence at the digital frontier;Chapter - 10: Horses and courses;Chapter - 11: Digital PR architecture;Chapter - 12: Tools of the trade;Chapter - 13: Evaluation and measurement;Chapter - 14: Dodging bear traps;Chapter - 15: The major players;Chapter - 16: The next big thing

Review

'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.' Communication Director 'Public Relations and the Social Web provides an overview of the social web landscape and how it's changing the functionality and role of the traditional PR role.' Managing Growth 'A very readable introduction to public relations in the internet age.' Behind the Spin blog

Promotional

Tactics for exploiting Google, Facebook, YouTube, Bebo and more for successful PR Outlines constantly evolving ways in which dynamic companies are reaching new audiences Social media is one of the biggest growth areas which can be used to target 18-24 year olds

Long Description

The effect of the internet on public relations is presently the single biggest subject of conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revolutionize their approach."Public Relations and the Social Web "explores the way the field of communications is changing and looks at what this means for communicators working across a range of industries, from entertainment to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.Including information on new communications channels such as blogs, wikis, RSS, social networking and SEO, "Public Relations and the Social Web "is valuable reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

Review Quote

"[C]overs more than social networks and delivers a few wake up calls for PR practitioners, particularly those rooted in traditional communications." -Marketing

Promotional "Headline"

Tactics for exploiting Google, Facebook, YouTube, Bebo and more for successful PR

Description for Reader

Public relations practitioners and students.

Feature

* Tactics for exploiting Google, Facebook, YouTube, Bebo and more for successful PR; * Outlines constantly evolving ways in which dynamic companies are reaching new audiences; * Social media is one of the biggest growth areas which can be used to target 18-24 year olds

Description for Sales People

Tactics for exploiting Google, Facebook, YouTube, Bebo and more for successful PROutlines constantly evolving ways in which dynamic companies are reaching new audiencesSocial media is one of the biggest growth areas which can be used to target 18-24 year olds

Description for Bookstore

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO.

Details ISBN0749455071 Author Rob Brown Short Title PUBLIC RELATIONS & THE SOCIAL Language English ISBN-10 0749455071 ISBN-13 9780749455071 Media Book Format Hardcover Year 2009 Imprint Kogan Page Ltd Subtitle How to Use Social Media and Web 2.0 in Communications Place of Publication London Country of Publication United Kingdom Residence US Birth 1950 Illustrations black & white illustrations Series Kogan Page UK Release Date 2009-04-03 AU Release Date 2009-04-03 NZ Release Date 2009-04-03 Edited by Peter Scott Affiliation Reader in Public and Private International Law, University College London Position Reader in Public and Private International Law Qualifications MD Pages 192 Publisher Kogan Page Ltd Publication Date 2009-04-03 DEWEY 659.202854678 Audience Tertiary & Higher Education We've got this

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