Handbook of Tourist Behavior: Theory & Practice by Metin Kozak (English) Paperba

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In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Author Biography

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.

Table of Contents

Preface. Part 1: Motivation and Need Recognition 1. Interpretive Consumer Research: Uncovering the 'Whys' Underlying Tourist Behavior 2. Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation Part 2: Perception and Information Processing 3. Tourism Destination Image Formation 4. Tourist Information Search Part 3: Evaluation of Alternatives and Choice 5. Decision Strategies in Tourism Evaluation 6. Planning and Exploratory Buying Behavior Part 4: The Tourism Experience 7. Understanding Tourist Experience though Mindfulness Theory 8. Unlocking the Shared Experience: Challenges of Consumer Experience Research Part 5: Post-Choice Processes 9. Processes and Performances of Tourist (Dis)Satisfaction 10. Service Failure, Tourist Complaints and Service Recovery 11. What Determines Tourist Loyalty? In Search of a Theoretical Explanation Part 6: Individual Determinants of Tourist Behavior 12. Tourism Segmentation by Consumer-Based Variables 13. Emotions and Affective States in Tourism Behaviour Part 7: Environmental Determinants of Tourist Behavior 14. E-tourist Behavior: The Influence of IT on Consumers 15. The Role of Media Products on Consumer Behaviour in Tourism 16. Cross-Cultural Differences in Tourist Behavior

Details ISBN0415542812 Short Title HANDBK OF TOURIST BEHAVIOR Language English ISBN-10 0415542812 ISBN-13 9780415542814 Media Book Format Paperback Author Alain Decrop Year 2012 Imprint Routledge Subtitle Theory & Practice Place of Publication London Country of Publication United Kingdom Edited by Alain Decrop DEWEY 338.4791 Affiliation Namur University, Belgium Pages 268 AU Release Date 2012-02-23 NZ Release Date 2012-02-23 UK Release Date 2012-02-23 Illustrations 15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and white; 13 Illustrations, black and white Publisher Taylor & Francis Ltd Series Routledge Advances in Tourism Publication Date 2012-02-23 Alternative 9780415993609 Audience Tertiary & Higher Education We've got this

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