Buy Handbook Of Research On Leveraging Consumer Psychology For Effective Customer

Buy Handbook Of Research On Leveraging Consumer Psychology For Effective Customer

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer

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Item	176597814060
Seller	loveourprices2 ( 102165 ⭐ ) 96.7% Location: Hillsdale, AU, NSW Accept Payments With ,
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Condition	Brand New
EAN	9781522507468
UPC	9781522507468
ISBN	9781522507468
Book Title	Handbook of Research on Leveraging Consumer Psycho
Item Length	27.9 cm
Item Weight	1.23 kg

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

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