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Handbook of Developments in Consumer Behaviour, Paperback by Wells, Victoria ...

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Item	386833554757
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Condition	Like New
Book Title	Handbook of Developments in Consumer Behaviour
ISBN	9781781953327
Subject Area	Business & Economics
Publication Name	Handbook of Developments in Consumer Behaviour
Publisher	Elgar Publishing, Incorporated, Edward
Item Length	9.1 in
Subject	Marketing / General, Consumer Behavior, Référence
Publication Year	2013
Series	Research Handbooks in Business and Management Ser.
Type	Textbook
Format	Trade Paperback
Language	English
Item Height	1.3 in
Author	Gordon Foxall
Item Weight	32.3 Oz
Item Width	6.5 in
Number of Pages	624 Pages

Handbook of Developments in Consumer Behaviour, Paperback by Wells, Victoria (EDT); Fozall, Gordon (EDT), ISBN 1781953325, ISBN-13 9781781953327, Like New Used, Free shipping in the USThis Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable.

Contributors: . Albanese, R. Belk, . Craig, . Douglas, . Foxall, . Goldsmith, L. Green, . Gulas, . Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, . Oliveira, K. Peattie, D. Ross, H. Timmermans, . Tsiotsou, . Weinberger, . Weinberger, . Wells, J. Wirtz, M. Yani-de-Soriano, . Yousafzai, . Zaichkowsky

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