Handbook of Developments in Consumer Behaviour by Victoria K. Wells, Gordon Foxall
Estimated delivery 3-12 business days
Format Hardcover
Condition Brand New
Description This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Publisher Description
This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable. Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky
Author Biography
Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK
Details ISBN 1849802440 ISBN-13 9781849802444 Title Handbook of Developments in Consumer Behaviour Author Victoria K. Wells, Gordon Foxall Format Hardcover Year 2012 Pages 624 Publisher Edward Elgar Publishing Ltd GE_Item_ID:161846784; About Us
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