Digital Health Promotion by Ivy O'Neil
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy O'Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O'Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.
Author Biography
Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University
Details ISBN 1509533311 ISBN-13 9781509533312 Title Digital Health Promotion Author Ivy O'Neil Format Paperback Year 2019 Pages 176 Publisher John Wiley and Sons Ltd GE_Item_ID:119599549; About Us
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