Digital Health Promotion: A Critical Introduction by Ivy O'Neil (English) Paperb

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Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy O'Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O'Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.  

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Author Biography

Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University

Table of Contents

Chapter 1 – IntroductionChapter 2 - Recent Development in Digital Technology relating to Public HealthChapter 3 – The alignment of digital health promotion to health promotion principles and valuesChapter 4 – Behaviour change approach and behaviour theories in digital health promotionChapter 5 - Big Data and Public Health managementChapter 6 – Digital technology and Health Inequality  Chapter 7 – Looking to the future

Review

'This book addresses a significant need, exploring health promotion strategies in light of new digital technologies and advances in communications. I particularly appreciate the incorporation of values-based and ethical considerations, with emphasis on health inequities and a more critical health promotion practice – perspectives of key importance in our current communications climate.'Charlotte Lombardo, Program Director, MPH–Health Promotion, University of Toronto 'Digital technologies have major implications for healthcare and public health. This book offers a necessary critical look at the ways in which digital health not only views responsibility for health but also offers new forms of surveillance and social inequalities.'Jane Wills, London South Bank University and author of Foundations for Health Promotion

Review Text

'This book addresses a significant need, exploring health promotion strategies in light of new digital technologies and advances in communications. I particularly appreciate the incorporation of values-based and ethical considerations, with emphasis on health inequities and a more critical health promotion practice - perspectives of key importance in our current communications climate.' Charlotte Lombardo, Program Director, MPH-Health Promotion, University of Toronto 'Digital technologies have major implications for healthcare and public health. This book offers a necessary critical look at the ways in which digital health not only views responsibility for health but also offers new forms of surveillance and social inequalities.' Jane Wills, London South Bank University and author of Foundations for Health Promotion

Review Quote

'This book addresses a significant need, exploring health promotion strategies in light of new digital technologies and advances in communications. I particularly appreciate the incorporation of values-based and ethical considerations, with emphasis on health inequities and a more critical health promotion practice - perspectives of key importance in our current communications climate.' Charlotte Lombardo, Program Director, MPH-Health Promotion, University of Toronto 'Digital technologies have major implications for healthcare and public health. This book offers a necessary critical look at the ways in which digital health not only views responsibility for health but also offers new forms of surveillance and social inequalities.' Jane Wills, London South Bank University and author of Foundations for Health Promotion

Details ISBN1509533311 Pages 176 Year 2019 ISBN-10 1509533311 ISBN-13 9781509533312 Format Paperback Imprint Polity Press Subtitle A Critical Introduction Place of Publication Oxford Country of Publication United Kingdom DEWEY 362.10285 Publication Date 2019-08-30 Short Title Digital Health Promotion Language English UK Release Date 2019-08-30 NZ Release Date 2019-08-30 Publisher John Wiley and Sons Ltd Alternative 9781509533305 Audience Professional & Vocational Author Ivy O'Neil AU Release Date 2019-08-29 We've got this

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