Cradle to Cradle by William McDonough, Michael Braungart
Estimated delivery 4-14 business days
Format Paperback
Condition Brand New
Description In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism."Reduce, reuse, recycle".
Publisher Description
A groundbreaking, passionately-argued and visionary call to arms. 'There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of stimulus, opportunity, challenge and reward. Works for me.' Stephen BayleyRecycling is good, isn't it?In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism."Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle- waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
Author Biography
Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.
Details ISBN 0099535475 ISBN-13 9780099535478 Title Cradle to Cradle Author William McDonough, Michael Braungart Format Paperback Year 2009 Pages 208 Publisher Vintage Publishing GE_Item_ID:31254799; About Us
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