Buy Cradle To Cradle By William McDonough (Paperback, 2002)

This site may earn a commission as part of the eBay Partner Network and Amazon Associates Program if you make a purchase through our links.

See Details on Ebay

Cradle to Cradle by William McDonough (Paperback, 2002)

Format Paperback | 193 pages. In fact, why not take nature itself as our model?. A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth.

28.75$ Buy It Now

Item	285797051968
Seller	ezipper_2017 ( 8963 ⭐ ) 99.5% Location: Bilston, GB Accept Payments With ,
Shipping	See shipping cost, Ships to United Kingdom, ...
Guarantee	eBay Money Back Guarantee
Condition	Brand New
ISBN	9780865475878
Publication Year	2002
Type	Textbook
Format	Paperback
Language	English
Publication Name	Cradle to Cradle
Item Height	205 mm
Author	William Mcdonough
Publisher	Rodale Press
Item Width	130 mm
Subject	Engineering & Technology
Item Weight	560 g
Number of Pages	193 Pages

Format Paperback | 193 pages

Dimensions 130 x 205 x 20mm | 560g

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

SHIPPING POLICY:

Items will be dispatched same business day up to 12pm upon payment clearance (except Saturday, Sunday and public holidays). Unless there is an exception, you will be notified immediately via e-mail of any delays. If you require item quickly please let us know.

Items will be dispatched to buyer's ebay address. If you need to send to another address please email us straight away.

Feedback

IF YOU ARE HAPPY WITH OUR ITEM PLEASE LEAVE A POSITIVE FEEDBACK

We try our very best to give 100% customer satisfaction but unintentional mistakes can happen so before leaving negative feedback, please DO contact us first to give me a chance to sort any problem that may have occurred.

Thank you for viewing!

Please have a look on our other auctions!