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Advanced Introduction to Corporate Venturing (Elgar Advanced Introductions

In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars.

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Item	405200350645
Seller	yourglobalmall ( 43679 ⭐ ) 97.3% Location: Los Angeles, US, CA Accept Payments With ,
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Condition	Brand New
EAN	9781782546481
UPC	9781782546481
ISBN	9781782546481
Format	Hardback, 168 pages
Author	Robert D. Hisrich
Book Title	Advanced Introduction to Corporate Venturing (Elga
Item Height	1.96 cm
Item Length	21.6 cm
Item Weight	0.34 kg
Item Width	13.8 cm
Language	Eng
Publisher	Edward Elgar Publishing Ltd

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value both to the organization as well as to the market and the individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption, and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.

This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.