Advanced Introduction to Corporate Venturing by Robert D. Hisrich (English) Pape

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This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption and the critical development of business plans.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value both to the organization as well as to the market and the individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption, and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.

Author Biography

The late Robert D. Hisrich, formerly Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs, Kent State University, US

Table of Contents

Contents: 1. Corporate Venturing: Similarities and Differences 2. Understanding Corporate Venturing and Creative Problem Solving 3. Innovation and Identifying and Evaluating the Opportunities 4. Recognizing the Opportunity for Market Disruption 5. Developing the Corporate Business Plan 6. Organizing Corporate Venturing 7. Controlling and Compensating Corporate Venturing 8. Implementing Corporate Venturing

Details ISBN1782546502 Author Robert D. Hisrich Publisher Edward Elgar Publishing Ltd ISBN-10 1782546502 ISBN-13 9781782546504 Pages 168 Language English Year 2016 Format Paperback Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom AU Release Date 2016-07-29 NZ Release Date 2016-07-29 UK Release Date 2016-07-29 Publication Date 2016-07-29 Series Elgar Advanced Introductions series DEWEY 658.421 Audience Postgraduate, Research & Scholarly We've got this

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