UX Research: Practical Techniques for Designing Better Products by Brad Nunnally

The Nile on eBay   UX Research by Brad Nunnally, David Farkas

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Author Biography

Brad Nunnally is a User Experience Designer out of St. Louis, MO. He regularly speaks on research methods, design techniques, and strategy. For the last decade, his work has included research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify user needs and develop engaging experiences based on those needs. David is a User Experience Designer in Philadelphia, PA. David started his career in-house, has worked in consultancies of all sizes, has had opportunities to craft the design process within an organization, and has also adopted and evolved existing paradigms. His experience includes a range of financial services systems, business systems, and e-commerce and cross-channel platforms.

Details ISBN149195129X Author David Farkas Year 2016 ISBN-10 149195129X ISBN-13 9781491951293 Format Paperback Short Title UX RESEARCH Language English Media Book Pages 256 Place of Publication Sebastopol Country of Publication United States DEWEY 658.5752 Subtitle Practical Techniques for Designing Better Products Imprint O'Reilly Media Edited by Jeffrey Wermann Birth 1955 Affiliation Hochschule Emden/Leer, Germany. Position Peter Moores Professor of Management Studies Qualifications OBE AU Release Date 2016-12-06 NZ Release Date 2016-12-06 UK Release Date 2016-12-06 Publisher O'Reilly Media Audience Professional & Vocational Publication Date 2016-12-20 US Release Date 2016-12-20 We've got this

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