The Connectors by Maribeth Kuzmeski
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.
Publisher Description
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don't spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world's most successful professionals. Even if you're not a "people person," you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: Stop networking and start truly connectingCreate an avalanche of referrals and an army of happy customersBecome a "connector," even if you've never been a "people person"Find your social IQ—and improve itPut relationship-building principles to work dailyFocus on others and reap the rewards yourselfAsk the right questions—and sell without sellingDifferentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.
Author Biography
Maribeth Kuzmeski, MBA, is the founder of Red Zone Marketing, Inc., which consults to Fortune 500 firms on strategic marketing planning and business growth. A frequent national media contributor and international speaker, Maribeth shares her research and case studies on what is working today in sales and marketing. She has a degree in journalism from Syracuse University and an MBA from The George Washington University. Maribeth lives in the Chicago, Illinois, area with her husband and two teenagers.
Details ISBN 1118156285 ISBN-13 9781118156285 Title The Connectors Author Maribeth Kuzmeski Format Paperback Year 2012 Pages 272 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:40586921; About Us
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