ABOUT THE BOOK:While there are few guarantees in business these days, there is one simple truth we can all agree upon: Companies that embrace social and collaborative technologies and strategies stand the best chances of succeeding; those who don’t will fail.Still, the question remains: How do you get the most out of these world-changing tools and how do you develop strategies to succeed?Jacob Morgan, the cofounder of Chess Media Group, says that you have to start where it all begins--with your employees--and in The Collaborative Organization, he shows how to do it.In this nuts-and-bolts guide, Morgan provides the information, insight, and strategic framework you need to use emergent collaborative software behind your company's firewall to solve business problems, unearth new opportunities, and drive innovation.The Collaborative Organization takes you from the starting gate to the finish line of creating and executing a profit-driving, growth focused strategy that leverages the power of social and collaborative technologies and strategies in your company. Learn all there is to know about:Using collaborative technology to transform your businessAvoiding risks that come with making social technology part of your organizational DNAChoosing the right software and technologies for your specific needsGetting every employee on boardAssessing your organization's collaborative readinessBuilding teams to lead collaborationMotivating employees to make social technologies part of their everyday routineMeasuring and sustaining the success of your strategyDozens of case studies and contributions from companies from around the world, such as the Children's Hospital, the U.S. Department of State, UPS, Vanguard, and Pabst Brewing Co., clearly illustrate what works, what doesn't, and why.Whether your company has 100 employees or 100,000, The Collaborative Organization gives you what you need to get everyone on board to foster lasting success and growth in today's uncertain but exciting business landscape.ABOUT THE AUTHOR:Jacob Morgan is the principal and cofounder of Chess Media Group, a management consultancy and strategic advisory firm that helps organizations understand how to use social and collaborative tools to solve business problems. He is a four-time best-selling author, keynote speaker and futurist who explores leadership, the future of work, and employee experience. His books include The Future Leader (2020), The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).Jacob Morgan has worked with and advised organizations around the world including Adobe, Disney, IBM, Lowe's Home Improvement, Mastercard, Microsoft, SAP, Siemens, Sprint, St. Jude Children's Research Hospital, U.S. Department of State, and more. He also co-authored Twittfaced and runs the award winning blog SocialBusinessAdviser.com. He enjoys chess, racquetball, and traveling.
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