Tame Your Tiger: How to stop your product business eating you alive by Catherine

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Everything you need to know about making your small business work for you – discover the big-business secrets behind boosting profits, growing sales, and managing costs.

FORMATPaperback CONDITIONBrand New Publisher Description

Does your product business feel unpredictable, slightly terrifying, and hungry for money?If so, you're not alone.Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.

Author Biography

Catherine Erdly is an award-winning small business retail expert, podcast host, speaker and writer, recently named one of the top 100 retail influencers in the world by Rethink Retail. She has over two decades experience in the retail industry, including 17 years managing budgets up to £400 million for some of the largest names in the high street in the UK and USA.

Table of Contents

PrefaceWelcomeWho the book is for and how to use it, with an introduction to the fictional case studies that will be used throughout the book.Chapter 1 – The Anatomy of a tigerWhy do product businesses become tigers and how do you manage them?Chapter 2 – The Bite Part 1 – The top teethHow to calculate your in-margin, and how to improve it.Chapter 3 – The Bite Part 2 – The bottom teethWhat is your out-margin? How can it impact your business and what are some of the factors that may be causing you a problem.Chapter 4 – The Tail Part 1 How do you identify the productive stock in your business?Chapter 5 – The Tail Part 2The questions to ask yourself before creating a stock plan.Chapter 6 – The stomachHow much are you feeding your tiger? Working out what your fixed expenses are in your business and how to put together a simple plan to make sure they are the right size.Chapter 7 – What about sales?How to grow sales in a profit-positive way, and why more sales isn't always the answer.Chapter 8 – Becoming a tiger tamerUnderstanding the key numbers you need to track each month to keep your business healthy. Using the data to learn about what your customer really wants and improve your product strategy.Chapter 9 – Final thoughtsIf you do nothing else after reading the book, these are the things to focus on. AcknowledgementsAppendicesFurther Reading

Review

If you are into product business, specifically a beginner or a small business owner, this book has life changing potential...For me this has been a true gift, I have been searching for so long for this kind of information, and in such an encompassing way. I will recommend this to any small business owner who handles stock, it is that important. * Netgalley *It's vital that you product-based business owners take advice that's relevant for you, and boy does Catherine know her stuff about the daily challenges of running profitable product-based businesses. * Instagram *Fantastic book. Well written, easy to understand and a powerful tool and insight to how to help your business not only survive but to succeed and grow. * Amazon *

Description for Sales People

* Specifically tailored for product businesses, the fastest-growing sector of the small business market* Jargon-free concepts, explained clearly in a way that's accessible for "non-numbers" people* Complementary online resources and templates to help readers apply the concepts to their own business

Details ISBN1788604040 Author Catherine Erdly Publisher Practical Inspiration Publishing Year 2023 ISBN-10 1788604040 ISBN-13 9781788604048 Format Paperback Imprint Practical Inspiration Publishing Place of Publication Tadley Country of Publication United Kingdom AU Release Date 2023-02-21 NZ Release Date 2023-02-21 Publication Date 2023-02-21 UK Release Date 2023-02-21 Subtitle How to stop your product business eating you alive Pages 240 Illustrations Diagrams; Illustrations, black and white DEWEY 658.022 Audience General We've got this

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