Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy

Social Media Communication by Jeremy Harris Lipschultz

Estimated delivery 3-12 business days

Format Paperback

Condition Brand New

Description This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

Publisher Description

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing.Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic.Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

Author Biography

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include Social Media Measurement and Management: Entrepreneurial Digital Analytics (2019), Social Media Law and Ethics (2021) and Social Media and Political Communication (2022).

Details ISBN 1032246596 ISBN-13 9781032246598 Title Social Media Communication Author Jeremy Harris Lipschultz Format Paperback Year 2023 Pages 416 Edition 4th Publisher Taylor & Francis Ltd GE_Item_ID:158682494; About Us

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