Social Marketing and Public Health Theory and Practice - New Paperb - S9000z

About this ItemThe item is a book PaperbackThe Title is Social Marketing and Public Health : Theory and PracticeCondition NewOther CommentsPages Count - 260. Binding type - Perfect. Content Language - English Category - MEDICAL / Public HealthMEDICAL / EpidemiologyProduct Description -The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. Inaddition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. A practical 'how to' guide Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.We Use Stock ImagesBecause we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item.

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Location ID 9000ziHaveit SKU ID 166413307