Social Marketing : Advances in Research and Theory, Hardcover by Basil, Debra...

Social Marketing : Advances in Research and Theory, Hardcover by Basil, Debra Z., . (EDT); Wymer, Walter (EDT), ISBN 0789029650, ISBN-13 9780789029652, Like New Used, Free shipping in the USBasil and Wymer (marketing and management, U. of Lethbridge, Alberta, Canada) assemble a volume of seven papers on the use of social marketing to positively impact behavior. The papers are drawn from the SMART (Social Marketing Advances in Research and Theory) conference held in September 2004 in Kananaskis, Alberta, Canada. Three case studies, and empirical, qualitative, and conceptual framework articles are presented by scholars of marketing, business, and public policy and administration based around the world. They discuss the use of social marketing by the World Anti-Doping Agency, the Canadian Heritage Anti-Racism campaign, North Carolina's Division of Public Health programs, increasing recycling, online surveys, transportation, and charity support behaviors. The volume has been co-published simultaneously as Journal of Nonprofit & Public Sector Marketing, vol. 17, nos. 1/2 2007. Annotation ©2007 Book News, Inc., Portland, OR ()