Social Entrepreneurship For Dummies by Mark Durieux (English) Paperback Book

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Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurshipProvides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

Back Cover

Learn to: Start and run a socially conscious enterprise Use today's most progressive business tools Incorporate socially responsible concepts into your business plan Implement ideas and processes Bring social responsibility to your business and beyond In today's world, your bottom line isn't measured by financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility using the latest innovations. Whether you're just starting a business or you're looking for a way to increase your group's environmental and social effects, this practical, hands-on guide has you covered. Social entrepreneurship 101 -- get a grasp on the fundamental concepts of social entrepreneurship and learn how you can add compassion to your own social enterprise A smorgasbord of social change -- discover the many areas in which social entrepreneurship has flourished and get a look at where more work still needs to be done The recipe for success -- get your own organization up and running and find out how to use networking and the media to keep it alive and well Be a successful captain of social entrepreneurship -- take a look at how leadership and good management are essential to keeping your social enterprise on track Bureaucracy and social enterprise -- keep bureaucracy under control and get guidance on going corporate Open the book and find: Some early examples of social enterprises Where social entrepreneurship fits in your community How to communicate for social change Current trends -- and how you can harness them The importance of networking Tips for dealing with bureaucracy How to keep your organization strong for the long haul Great areas ripe for social entrepreneurial action

Flap

Learn to: Start and run a socially conscious enterprise Use today's most progressive business tools Incorporate socially responsible concepts into your business plan Implement ideas and processes Bring social responsibility to your business and beyond In today's world, your bottom line isn't measured by financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility using the latest innovations. Whether you're just starting a business or you're looking for a way to increase your group's environmental and social effects, this practical, hands-on guide has you covered. Social entrepreneurship 101 -- get a grasp on the fundamental concepts of social entrepreneurship and learn how you can add compassion to your own social enterprise A smorgasbord of social change -- discover the many areas in which social entrepreneurship has flourished and get a look at where more work still needs to be done The recipe for success -- get your own organization up and running and find out how to use networking and the media to keep it alive and well Be a successful captain of social entrepreneurship -- take a look at how leadership and good management are essential to keeping your social enterprise on track Bureaucracy and social enterprise -- keep bureaucracy under control and get guidance on going corporate Open the book and find: Some early examples of social enterprises Where social entrepreneurship fits in your community How to communicate for social change Current trends -- and how you can harness them The importance of networking Tips for dealing with bureaucracy How to keep your organization strong for the long haul Great areas ripe for social entrepreneurial action

Author Biography

Mark B. Durieux, PhD, is an applied and clinical sociologist who teaches and consults widely on the practice of social entrepreneurship. Robert A. Stebbins, PhD, is a Faculty Professor and Professor Emeritus at the University of Calgary and is known for his research on leisure and volunteering.

Table of Contents

Introduction. Part I: An Introduction to Social Entrepreneurship. Chapter 1: Social Entrepreneurship: A Calling for You. Chapter 2: Building Public Compassion. Chapter 3: Motivation and the Volunteer Spirit. Chapter 4: Communicating for Social Change. Chapter 5: Using Trends to Harness the Next Big Things. Part II: Establishing Your Organization. Chapter 6: Finding Your Focus: Civil Society's Many Faces. Chapter 7: The Ground Floor: Doing the Initial Planning. Chapter 8: For-Profit and Nonprofi t: Considering Your Options. Chapter 9: It Doesn't Grow on Trees: Funding Nonprofits. Chapter 10: Creating Your Brand. Part III: Growing Your Organization. Chapter 11: Mixing It Up: Using Social Networking and Social Media. Chapter 12: Greenroom Strategies: Winning with the Media. Chapter 13: Keeping Kafka at Bay: Dealing with Bureaucracy. Chapter 14: Going Corporate: Formally Organizing and Incorporating. Part IV: Keeping Your Organization Running for the Long Haul. Chapter 15: Putting the Entrepreneur in Social Entrepreneurship. Chapter 16: Leading Indicators: Leadership and Your Organization. Chapter 17: Managing a Social Enterprise. Chapter 18: No Man Is an Island: Teamwork. Part V: The Part of Tens. Chapter 19: Ten Great Areas for Social Entrepreneurial Action. Chapter 20: Ten Common Mistakes to Avoid. Appendix. Index.

Review

"Designed to help anyone discover how to make their business more socially responsible." (The Guardian, January 2012)

Long Description

Bring social responsibility to your business and beyond In today's world, your bottom line isn't measured by financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility using the latest innovations. Whether you're just starting a business or you're looking for a way to increase your group's environmental and social effects, this practical, hands-on guide has you covered. Social entrepreneurship 101 get a grasp on the fundamental concepts of social entrepreneurship and learn how you can add compassion to your own social enterprise A smorgasbord of social change discover the many areas in which social entrepreneurship has flourished and get a look at where more work still needs to be done The recipe for success get your own organization up and running and find out how to use networking and the media to keep it alive and well Be a successful captain of social entrepreneurship take a look at how leadership and good management are essential to keeping your social enterprise on track Bureaucracy and social enterprise keep bureaucracy under control and get guidance on going corporate Open the book and find: Some early examples of social enterprises Where social entrepreneurship fits in your community How to communicate for social change Current trends and how you can harness them The importance of networking Tips for dealing with bureaucracy How to keep your organization strong for the long haul Great areas ripe for social entrepreneurial action Learn to: Start and run a socially conscious enterprise Use today's most progressive business tools Incorporate socially responsible concepts into your business plan Implement ideas and processes

Review Quote

' Designed to help anyone discover how to make their business more socially responsible' (The Guardian, January 2012).

Details ISBN0470538082 Year 2010 ISBN-10 0470538082 ISBN-13 9780470538081 Format Paperback Short Title SOCIAL ENTREPRENEURSHIP FOR DU Series For Dummies (Lifestyles Paperback) Language English Media Book DEWEY 658.408 Illustrations Yes Tag 2012dummiespromo Edition 1st UK Release Date 2010-04-09 Publication Date 2010-04-09 AU Release Date 2010-04-09 NZ Release Date 2010-04-09 US Release Date 2010-04-09 Pages 368 Place of Publication Chichester Author Robert Stebbins Publisher John Wiley & Sons Inc Imprint For Dummies Country of Publication United States Audience General We've got this

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