Routledge Handbook of Sports Marketing - New Paperback - S9000z

About this ItemThe item is a book PaperbackThe Title is Routledge Handbook of Sports MarketingCondition NewOther CommentsEdition Number - 0001. Pages Count - 424. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Marketing / GeneralSPORTS & RECREATION / GeneralSPORTS & RECREATION / Business AspectsProduct Description -Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as:consumer behaviourmarketing communicationsstrategic marketinginternational marketingexperiential marketingand marketing and digital mediaComprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.We Use Stock ImagesBecause we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item.

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Location ID 9000ziHaveit SKU ID 166035994