Research Methods in Language Attitudes by Ruth Kircher

Item	405239300338
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Condition	Brand New
EAN	9781108811668
UPC	9781108811668
ISBN	9781108811668
Format	Paperback, 475 pages
Author	Ruth Kircher (Edited by)
Book Title	Research Methods in Language Attitudes by Ruth Kir
Item Height	2.3 cm
Item Length	24.3 cm
Item Weight	0.76 kg
Item Width	16.9 cm
Language	Eng
Publisher	Cambridge University Press

Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.

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