Research Methods in Anthropology: Qualitative and Quantitative Approaches by H.

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Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

H. Russell Bernard's Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior.In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research.In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis.The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book.oA comprehensive research methods text for cultural anthropologistsoCovers research design, data collection and data analysisoFull coverage of both qualitative and quantitative approachesoWritten in plain language. Turns research methods into fun readingoA real how-to, hands-on textoExtensive bibliography on all topics covered in the book

Author Biography

H. Russell Bernard is Professor Emeritus of Anthropology at the University of Florida and Director of the Institute for Social Science Research at Arizona State University. His books include this text on Research Methods in Anthropology, as well as Social Research Methods (2d edition, Sage Publications 2012), Analyzing Qualitative Data: Systematic Approaches, with Gery Ryan and Amber Wutich (2d edition, Sage Publications 2016), and Native Ethnography, with Jesús Salinas Pedraza (Sage Publications 1989).

Table of Contents

PrefacevAbout the Author xiii1 Anthropology and the Social Sciences12 The Foundations of Social Research233 Preparing for Research544 Research Design: Experiments and Experimental Thinking835 Sampling I: The Basics 1146 Sampling II: Theory1317 Sampling III: Nonprobability Samples and Choosing Informants 1458 Interviewing I: Unstructured and Semistructured 1639 Interviewing II: Questionnaires19510 Interviewing III: Relational Data, Cultural Domains and Networks 23311 Scales and Scaling25412 Participant Observation27213 Field Notes and Database Management30814 Direct and Indirect Observation32315 Introduction to Qualitative and Quantitative Analysis35416 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 36217 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis41618 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis43719 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 45920 Univariate Analysis49121 Bivariate Analysis: Testing Relations52722 Multivariate Analysis570iv ContentsAppendix A: Table of Areas under a Normal Curve598Appendix B: Student's t Distribution 601Appendix C: Chi-Square Distribution Table602Appendix D: F Table for the .05 Level of Significance604Appendix E: Resources for Fieldworkers606References611Author Index000Subject Index000

Long Description

H. Russell Bernard's Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book. oA comprehensive research methods text for cultural anthropologists oCovers research design, data collection and data analysis oFull coverage of both qualitative and quantitative approaches oWritten in plain language. Turns research methods into fun reading oA real how-to, hands-on text oExtensive bibliography on all topics covered in the book

New Feature

New to Research Methods in Anthropology, Sixth Edition: Chapter 2: updated literature throughout to reflect changes in various populations. Chapter 3: new box includes tips for writing grant proposals; the discussion about paradigms has been updated to include an example of how explanations can be both nomothetic and idealist. Chapter 4: includes a new section on economic games, a new description of the goal-gradient hypothesis, and a new example of the lost-letter technique. Chapter 7: new section on mixed methods in sampling, including time-space sampling and the case control design. A new box introduces formal methods for selecting key informants, including network analysis, cultural consensus analysis, and multidimensional scaling. The discussion on sample size in nonprobability sampling, bringing in new empirical data on this problem, has been expanded. Chapter 8: includes a new description of confirmation bias and the expectancy effect, and additional material on aided recall, including the use of landmarks and event/life-history calendars. Chapter 9: new material includes a box on conversational versus standardized interviewing, an expanded discussion of the low response rate in survey research, and new examples on panel studies in the Antarctic, factorial surveys in China, randomized response techniques in Holland, and list experiments in Nicaragua. Chapter 10: In addition to a new example of pile sorts with objects in New Guinea, this chapter has been expanded to include the collection of sociocentric and egocentric network data. Chapter 11: a new example of the Guttman scale of cultural evolution has been added. Chapter 12: new examples include gaining rapport in fieldwork in Alaska and participatory transects in Tanzania; there is a new box on language competence in fieldwork and an expanded section on staying safe in field research. Chapter 14: includes a new box on reactivity and an expanded box on the ethics of pseudoclient and pseudopatient studies, as well as a new example of the study of garbage. Chapter 16: updated box on getting pile-sort data into a computer and expanded box on the difference between metric and nonmetric data; a new section has been added on analyzing social network data, including a section on semantic networks. Chapter 18: new example of ethnopoetics in classroom discourse. Chapter 19: expanded the discussion of grounded theory and the section on analytic induction.

Details ISBN1442268883 Publisher Rowman & Littlefield ISBN-10 1442268883 ISBN-13 9781442268883 Format Paperback Author H. Russell Bernard Subtitle Qualitative and Quantitative Approaches Place of Publication Lanham, MD Country of Publication United States Birth 1940 DEWEY 301.0721 Pages 728 Imprint Rowman & Littlefield Short Title Research Methods in Anthropology Language English Edition 6th Year 2017 Publication Date 2017-11-17 UK Release Date 2017-11-17 NZ Release Date 2017-11-17 US Release Date 2017-11-17 Edition Description Sixth Edition Alternative 9781442268845 Audience Tertiary & Higher Education AU Release Date 2018-01-14 We've got this

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