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Research Methods for Business: A Skill-Building Approach

"The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. --BOOK JACKET.

46.99$ Buy It Now

Item	296787766895
Seller	nmbw_30 ( 11 ⭐ ) 100.0% Location: Pacific Grove, US, California Accept Payments With ,
Shipping	See shipping cost, Ships to United States, ...
Guarantee	eBay Money Back Guarantee
Condition	Brand New
price	35.29
yearPublished	2010
Author	Sekaran, Uma
Book Title	Research Methods for Business: A Skill-Building Approach
Language	English
Format	Paperback
ISBN	0470744790

"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekarans popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs,sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.

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