Research in Consumer Behavior by Russell W. Belk (English) Hardcover Book

Research in Consumer Behavior by Russell W. Belk

Estimated delivery 3-12 business days

Format Hardcover

Condition Brand New

Description Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

Publisher Description

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Details ISBN 0762313048 ISBN-13 9780762313044 Title Research in Consumer Behavior Author Russell W. Belk Format Hardcover Year 2006 Pages 286 Edition 1st Publisher Emerald Publishing Limited GE_Item_ID:148372476; About Us

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