Research Handbook on the Law and Economics of Trademark Law by Glynn S. Lunney J

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This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues.The Research Handbook investigates the law and economics of trademark enforcement and of alternative enforcement mechanisms. With chapters exploring the strengths, weaknesses, and insights of law and economics as applied to trademark law generally, this Research Handbook revisits and expands some of the leading law and economics analyses of trademark law. Chapters also include a series of case studies that examine the law and economics of trademark protection in specific industries or through specific trademark doctrine.Meticulously written by internationally renowned experts in the field, this Research Handbook will prove to be a useful resource for academics interested in law, business, and marketing. Trademark law professionals and practitioners will also find this to be a beneficial read.

FORMATHardcover CONDITIONBrand New Author Biography

Edited by Glynn S. Lunney, Jr., Texas A&M University School of Law, US

Table of Contents

Contents:Introduction to the Research Handbook on the Law and Economics of Trademark Law 1Glynn S. Lunney, Jr.PART I CONCEPTUAL FRAMEWORKS1 An introduction to the law and economics of trademarks 5Glynn S. Lunney, Jr.2 The economic foundations of European dilution law 37Ilanah Fhima3 Trademarks and supply chains: the costs and benefits of organisational flexibility 59Andrew Griffiths4 Do trademarks reduce search costs in the age of information? 92Christine Haight FarleyPART II LEGAL AND ALTERNATIVE ENFORCEMENT MECHANISMS5 Administrative revocation in trademark law 122Saurabh Vishnubhakat6 Revisiting the viability of shaming trademark bullies 140Leah Chan Grinvald7 "It's how you made us feel": consumer investment theory explains the toppling of racist brands 153Deborah R. GerhardtPART III CASE STUDIES8 Cultural heritage branding: societal costs and benefits 177Martin Senftleben9 Trademark theory in an antitrust case: FTC v. 1-800 Contacts 193Rebecca Tushnet10 Collegiality costs: trademark scarcity and craft beer's politeness problem 213Zahr Said11 Fanmarks 248Betsy Rosenblatt12 Trade dress functionality: complex trade-offs between various types of economic efficiency 280Apostolos G. Chronopoulos13 Informational capacity, regulation, and certification marks 307David A. Simon14 Trademarks, trade dress, and the patient costs of pharmaceutical branding 343Sam F. Halabi15 The comparative law and economics of counterfeits and post-sale confusion 363Peter K. YuPART IV REMEDIES16 The disgorgement remedy of US trademark law 387Pamela Samuelson and Mark P. Gergen17 The path of the trademark injunction 403Jake LinfordIndex 432

Details ISBN1786430460 Publisher Edward Elgar Publishing Ltd Series Research Handbooks in Law and Economics series Year 2023 ISBN-13 9781786430465 Format Hardcover Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom Audience Professional & Vocational Author Glynn S. Lunney Jr. Edited by Glynn S. Lunney Jr. Pages 466 Publication Date 2023-12-15 UK Release Date 2023-12-15 We've got this

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