Research Handbook on Sport and COVID-19 by Paul M. Pedersen (English) Hardcover

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This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.Organized into six parts, the first half of the book explores the areas of sport management, sport communication, and sport marketing, while the final three parts analyze sport events, sport stakeholders, and sport and society. Expert international contributors delve into a wide array of topics related to the sport industry including athletes, clubs, leagues, and brand and sport management to illuminate how the pandemic has influenced these aspects of sport.Offering a comprehensive analysis of how Covid-19 has affected the sport industry, this Research Handbook will be a key resource for business and management scholars and advanced students with a particular interest in sport, health, and well-being. Its use of global case studies will also be beneficial for sport managers and practitioners in this field.

Author Biography

Edited by Paul M. Pedersen, PhD, Professor of Sport Management, Department of Kinesiology, School of Public Health, Indiana University–Bloomington, US

Table of Contents

Contents:1 Introduction to the Research Handbook on Sport and COVID-19 1Paul M. PedersenPART I SPORT MANAGEMENT2 Economics lessons from sports during the COVID-19 pandemic 8Carl Singleton, Alex Bryson, Peter Dolton, James Reade and Dominik Schreyer3 The impact of COVID-19 on amateur sport 18Grzegorz Kwiatkowski, Patxi León-Guereño, Ewa Malchrowicz-Moko andArkaitz Castaneda Babarro4 The impact of COVID-19 on French sports federations 30Nicolas Delorme5 The impact of COVID-19 on the management of the sport media 44Hamid Ghasemi and Ryan Vooris6 Changing business models – how fitness centers reacted to COVID-19:the case study of a Polish fitness operator 54Julia Ziókowska and Tomasz Taraszkiewicz7 The impact of COVID-19 on interscholastic athletics 66Tyler Ratts, Braden Norris, Brian Mancuso and Paul M. PedersenPART II SPORT COMMUNICATION8 De-globalization, de-commercialization, and semi-mediatization: theinfluence of COVID-19 on global sport communication 87Wei Wei and Li Siying9 Young audiences' sports media repertoires and expectations towardssport coverage during COVID-19 98Daniel Nölleke10 The hard law of live: a case study on French sports channels during COVID-19 112Valérie Bonnet and Tyler Ratts11 Professional football clubs and associations under pressure: COVID-19as a precursor of structural change in European sport 124Jurgen Mittag and Jörg-Uwe Nieland12 Accelerating direct virtual public relations for sport organizationsthrough information subsidies during COVID-19 137Mark Dottori, Alex Sévigny and Norm O'ReillyPART III SPORT MARKETING13 Relationship marketing during COVID-19: strategies and processes ofcommunication in German and Austrian sports clubs 153Thomas Horky, Christof Seeger, Jörg-Uwe Nieland, Daniel Nölleke,Christiana Schallhorn and Philip Sinner14 Using consumption capital theory to analyze the impact of COVID-19on major and minor sports in Germany 165Andreas Hebbel-Seeger, Thomas Horky and Hermann A. Richter15 Who wants football back? Surveying fans in Brazil during COVID-19 177Ary José Rocco Junior, Thadeu Gasparetto, Marina Tranchitella, Luis FelipeMonteiro de Barros, Luiz Augusto Brum and Romulo Macedo16 The impact of COVID-19 on athlete branding 190Zack P. Pedersen, Antonio S. Williams and Ryan M. Brewer17 COVID-19 as a new chance for a sport league: motivation behindwatching Korea Baseball Organization games 202Minkyo Lee, Ju Young Lee, Jinwook Chung, Inae Oh and Choonghoon Lim18 The star and COVID-19: Serie A soccer celebrities and theself-narrative of contagion on social media 214Mario Tirino, Luca Bifulco and Simona CastellanoPART IV SPORT EVENTS19 The impact of COVID-19 on sports events, national federations, andorganizations in South Africa over a 16-month period 230David Maralack, Donovan Jurgens and Roger Woodruff20 Sport event pandemic risk management and what has been learned fromCOVID-19 245Kong-Ting Yeh, Tsu-Lin Yeh, and Nakibae Kitiseni21 Innovation in sport events during COVID-19 258Grzegorz Kwiatkowski, Christian Dragin-Jensen and Thomas Könecke22 Fourteen days: athletes' media usage and stories in hard quarantineduring COVID-19 269Sam Duncan, Tim Breitbarth and Chris Bowers23 Sport management during COVID-19 in the Norwegian context 289Elsa KristiansenPART V SPORT STAKEHOLDERS24 COVID-19 and the Bundesliga: a study of digital fan engagementstrategies in professional soccer 300Laura Matz, Gashaw Abeza and David Wagner25 COVID-19 and the decline of volunteers in Australian communitysport: solutions to move forward 312Charles Mountifield and Stirling Sharpe26 An assessment of mood and anxiety in university athletes andnon-athletes during social mobility restrictions of COVID-19 328Oswaldo Ceballos Gurrola, Minerva Thalia Juno Vanegas Farfano, RamónErnesto Mendoza Baldenebro, Rosa Elena Medina Rodríguez, Luis TomásRódenas Cuenca, Jeanette M. López-Walle and José Tristán Rodríguez27 Between total loss and immunity: does the crisis resilience thesis proveits worth in times of COVID-19 in Germany? 337Norbert Schutte28 Parent hockey culture during "unsettled times": COVID-19 and thehockey community 347Sandra M. Bucerius, Bryan Hogeveen, Brad W.R. Roberts and Albert H. VettePART VI SPORT AND SOCIETY29 The football segment of the sport industry and the first wave ofCOVID-19 in Italy: a conflict analysis 358Luca Bifulco30 From the stadiums to the consoles: the role of sports computer gamesduring COVID-19 374Ilan Tamir31 Social stratification patterns in physical activity and sports during COVID-19 384Jeroen Scheerder, Erik Thibaut, Veerle De Bosscher, Margot Ricour andAnnick Willem32 Sports betting and COVID-19 399Arif Yuce33 Sports activism during the COVID-19 pandemic era 414Orr Levental, Roy David Samuel and Yair Galily34 Utilizing critical ethnography to understand the impact of COVID-19on the structure of elite soccer in Korea 423Alex Gang, Kihan Kim, Sunghwan Byun and Paul M. PedersenIndex

Review

'Pedersen's Research Handbook on Sport and COVID-19 presents a strong collection of scholarly works focused on COVID-19 as a disruptor of myriad aspects of the global sport industry. Each chapter contributes a variety of research methodologies, various contexts of sport, stakeholders, and locations,making this book ideal for a sport research class. A broad spectrum of the sport industry is presented in this book, making it a great resource as a supplementary text for introductory sport management courses. The authors of each chapter provide examples of innovation and creativity used to face the challenges imposed during the pandemic and postpandemic years which makes this book a great resource for sport industry practitioners as well.' -- Journal of Sport Management'The impact of the COVID-19 pandemic on the sport industry cut across myriad areas, from financial to organisational to socio-cultural. In the Research Handbook on Sport and COVID-19, Pedersen has collated works that highlight all the various implications from this once-in-a-generational event. From an international perspective, this resource not only documents the experiences for future generations of sport scholars, but also provides a truly valuable resource to demonstrate how one event can systematically change the landscape of an entire industry – affecting how we operate, view, consume, and value sports as part of our everyday existence, while also fast-tracking innovation and new opportunities for growth.' -- Lauren M. Burch, Loughborough University London, UK'The COVID-19 pandemic significantly impacted sport in ways not previously imagined, and necessity spawned multifaceted innovation. Sport entities rich in resiliency and creativity connected with sport consumers via new approaches, and many of these novel methods will remain permanent. The true value of the Research Handbook on Sport and COVID-19 lies in its rich description of pandemic-induced innovation as relayed by 92 contributors from 22 countries, and, accordingly, the text is a must-read for sport managers desiring to thrive in the face of future disruption.' -- Damon P.S. Andrew, Florida State University, US'In March 2020, the COVID-19 pandemic brought the planet to a standstill. The impacts on the sport industry at all levels (grassroots, Olympic, or professional) were unimaginable. Editor Paul M. Pedersen had the foresight to reach out to scholars and practitioners from different segments of the sport industry to study and report on the effects of COVID-19 on the business of sports worldwide as it was happening. With unique insights from over 20 countries, this book will be of great interest to students, academics, and sport managers alike.' -- Benoit Séguin, University of Ottawa, Canada'The COVID-19 pandemic has had a great effect on all aspects of our lives. Editor Paul M.Pedersen's Research Handbook on Sport and COVID-19 is an extremely timely resource that examines these effects on sports. With almost 100 scholars and practitioners (representing over 20 countries) contributing to the Handbook, readers will learn how the pandemic impacted sports and what we have learned as we enter a post-pandemic world.' -- Brian A. Turner, The Ohio State University, US

Review Quote

'The COVID-19 pandemic has had a great effect on all aspects of our lives. Editor Paul Pedersen's Research Handbook on Sport and COVID-19 is an extremely timely resource that examines these effects on sports. With almost 100 scholars and practitioners (representing over 20 countries) contributing to the Handbook, readers will learn how the pandemic impacted sports and what we have learned as we enter a post-pandemic world.'

Details ISBN1802207562 Language English Year 2022 ISBN-10 1802207562 ISBN-13 9781802207569 Format Hardcover Publisher Edward Elgar Publishing Ltd Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom Pages 462 Author Paul M. Pedersen Publication Date 2022-11-11 UK Release Date 2022-11-11 AU Release Date 2022-11-11 NZ Release Date 2022-11-11 Edited by Paul M. Pedersen DEWEY 796.069 Audience Professional & Vocational We've got this

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