Research Handbook on Export Marketing by Craig C. Julian (English) Hardcover Boo

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There has been a proliferation of research published in the area of export marketing in the last four decades. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira

Author Biography

Edited by Craig C. Julian, Senior Lecturer in Marketing, Southern Cross University, Queensland, Australia

Table of Contents

Contents:1. Impact of Export Promotion Programs on SME Export Performance: Empirical Evidence from an Emerging NationM. Y. Ali and A. K. Shamsuddoha2. Dynamic Capabilities and International Performance of SMEs: The Interaction Effect of Relational Social CapitalJosé Carlos Pinho3. The Impact of Strategic Orientations on Export Marketing Strategy: New Classification and TypologyYoel Asseraf and Aviv Shoham4. Organizational Characteristics and Performance of Public Export Promotion Agencies: Portugal and Ireland ComparedInês Ferreira and Aurora A. C. Teixeira5. Internationalization Processes of Professional Service FirmsTage Koed Madsen6. Pricing Capabilities: Design, Development and Validation of a Scale and Implications for ExportMarketingStephan M. Lizou and Andreas Hinterhuber7. The Impact of Globalization Drivers on Strategy-Performance Relationships in International MarketsCarl Arthur Solberg and François Durrieu8. Antecedents and Consequences of SME Importers' Relationship with Foreign Suppliers: A Transaction Cost ApproachMd. Abu Saleh, M. Yunus Ali and Craig C. Julian9. The Dynamic Nature of the Export Development Undertaking: Implications for Researchers and PractitionersEldrede T. Kahiya, David L. Dean and Jeff Heyl10. A Capacity Building Framework for the Internationalisation of Firms from Emerging EconomiesSoma Arora11. The Effect of Prior Assessment of New Product Ideas on the Performance of New Product Export Ventures in International MarketingGabriel O Ogunmokun and Ling-yee Li (Esther)12. Using the Eclectic Paradigm as a Theoretical Lens to Examine the Performance Outcomes of Financial Services ExportersCraig C. Julian13. The Resource-Based View (RBV) and the Industrial Organization Theoretical Frameworks: Are Both Required to Explain Export MarketingPerformanceCraig C. Julian14. The Impact of Knowledge Management, Brand Orientation and Global Marketing Strategy on PerformanceCraig C. Julian, Sajad Rezaei and Muslim Amin15. Evolution of the Export Marketing LiteratureThrough Cavusgil's Seminal WritingsOzlem Tuba Koc and Jingting Liu16. Cavusgil's Contribution to Export MarketingManagement and StrategyVassiliki (Vicky) Bamiatzi and Ilke Kardes17. Exploring the Theoretical Foundations of the Exporter-Importer Relationship ResearchSaeed Samiee, Leonidas C. Leonidou and Bilge AykolIndex

Review

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.' -- Gary Knight, Willamette University, US

Review Quote

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.'

Details ISBN1781954380 Author Craig C. Julian Publisher Edward Elgar Publishing Ltd ISBN-10 1781954380 ISBN-13 9781781954386 Pages 448 Language English Year 2014 Format Hardcover DEWEY 658.84 Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom AU Release Date 2014-12-26 NZ Release Date 2014-12-26 UK Release Date 2014-12-26 Series Research Handbooks in Business and Management series Publication Date 2014-12-26 Edited by Craig C. Julian Audience Professional & Vocational We've got this

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