Research Design in Business and Management by Stefan Hunziker, Michael Blankenagel
Estimated delivery 3-12 business days
Format Book & Merchandise
Condition Brand New
Description This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions.
Publisher Description
This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.
Author Biography
The AuthorsProfessor Dr. Stefan Hunziker is head of the competence center "Risk and Compliance Management" at Lucerne University of Applied Sciences and Arts. Furthermore, he is Head of Research at the Institute of Financial Services Zug IFZ and teaches Research Design at the undergraduate and graduate levels.Professor Dr. Michael Blankenagel is a senior lecturer at Lucerne University of Applied Sciences and Arts. He specializes in Corporate Performance Management and Research Design. He supervised numerous undergraduate and graduate research projects and bachelor and master theses.
Details ISBN 3658427388 ISBN-13 9783658427382 Title Research Design in Business and Management Author Stefan Hunziker, Michael Blankenagel Format Book & Merchandise Year 2024 Pages 251 Edition 2nd Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:158316889; About Us
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