Public Health Communication: Evidence for Behavior Change by Robert Hornik (Engl

Public Health Communication by Robert Hornik

Estimated delivery 3-12 business days

Format Paperback

Condition Brand New

Description This volume argues the case that public health campaigns have affected health behavior. It has been developed for public health administrators, health comm scholars, health psychologists, and others involved in public health campaigns.

Publisher Description

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Author Biography

Robert Hornik

Details ISBN 0805831770 ISBN-13 9780805831771 Title Public Health Communication Author Robert Hornik Format Paperback Year 2002 Pages 452 Edition 1st Publisher Taylor & Francis Inc GE_Item_ID:9187728; About Us

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